Friday, November 16, 2012

When Will Sales Leads Become Sales In Singapore?

When Will Sales Leads Become Sales In Singapore?
In the course of your lead generation campaign in Singapore, you will reach that period in the negotiation process where you will wonder: ‘will the prospect buy or sign up?’ This is a legitimate concern, since B2B leads that do not ultimately become a sale or a close deal is a waste of time and resources of the company. Even if the task of generating sales leads is given to an outsourced appointment setting agency, it is still your job to determine if the prospect will buy or not. And how will you do that?

First, learn to ask the hard questions. A surprising number of marketers, even those who are using telemarketing as a medium of communication, often fail to ask the prospect whether they will buy. It will be a great waste of time and effort to market to prospects that will not purchase from you at once.

Second, use metric tools to determine the willingness of prospects to buy from you. Conduct telemarketing surveys, focused group discussions, as well as other means to determine the buying trends of your market and the people you need to get in touch with.

Lastly, choose your prospects well. You cannot be in all places at the same time. It is also the same thing with your marketing team. Learn how to prioritize which B2B leads to work on. This will be a big help in saving you time and effort.

Keep all these in mind, and you will not have any more doubt in your lead generation campaign in Singapore.



7 comments:

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