Monday, July 30, 2012

Why You Should Never Make Your Appointment Setter Do Cold Calling

Why You Should Never Make Your Appointment Setter Do Cold Calling
There are a lot of reasons why your business appointments in Singapore fail. To have a successful b2b appointment setting campaign for your company in Singapore, you have to make sure that the leads sent to your appointment setters to call are indeed qualified business sales leads. Here's a simple tip to make sure you only get the best business appointments for your sales team:

Never let your professional appointment setters do the cold calling.

Setting up appointments is best if the prospective lead is already informed about your company, your product or service, and how your merchandise can help their business; in short, they have to be already qualified b2b leads. If you let your appointment setters cold call, you can expect that no one would agree to it. If you call me to set an appointment with a company I know next to nothing about, even if you say they offer a really cheap and revolutionary product that no one else has tried before (or a product that Fortune 500 companies are fond of using), I surely wouldn’t trust you, much less give you an appointment.

To have better success at getting appointments, the first call should always and only be an introduction. It’s in the first call that business leads are identified whether they are qualified or not. Once the leads are surely qualified, professional b2b telemarketers can forward them to the appointment setters for appointment setting.

Making sure that your sales people only get appointments with qualified leads not only improves your conversion rate, but it also helps increase your overall profit.

Monday, July 16, 2012

Find Your Niche Influencers In Singapore And Improve B2B Telemarketing Results

Find Your Niche Influencers In Singapore And Improve B2B Telemarketing Results
Have you been connecting to the right digital netizens to increase your b2b lead generation online? You might not realize it, but there are influencers for each market niche online, and if you want to position your brand as a reliable company in Singapore, then you have to reach out to these people. An influencer can also greatly improve the reception of your business sales leads to your telemarketing calls if you can convince the influencer that your professional telemarketers provide good service.

But first, who is an influencer?

An influencer is usually a blogger or forum member who writes about a certain topic often, to the point that his/her readers have come to acknowledge his/her opinions as highly reliable and credible.

Why do you need the help of an influencer?

As stated above, influencers are viewed as reliable sources by your business sales leads. Influencers have the capacity to influence your target leads' propensity to purchase your products simply by saying that they think your company is trustworthy.

By reaching out to an influencer in your chosen niche, you can significantly increase the chances of converting your company blog's readers into b2b sales leads and convert those Singapore b2b sales leads into profits in the long run. Once you have a true influencer backing your brand, you can hire an experienced telemarketing call center to perform data profiling services and cold call telemarketing lists to a more receptive audience.

If you spend enough time researching about your niche, these influencers will show up right away. So, have you found out who the influencers in your chosen niche are?

Monday, July 2, 2012

3 Questions to Ask for Outsourcing B2B Telemarketing

3 Questions to Ask for Outsourcing B2B Telemarketing
One of the best choices in business to business lead generation is outsourcing b2b telemarketing. This activity has garnered a lot of curiosity from the Singaporeans. Nevertheless, with telemarketing service providers mushrooming everywhere, the business process outsourcing (BPO) sector evolved into a hub of service agencies. Unfortunately, most of these fly-by-night outsourcers are only after the money of big companies in Singapore.

For that reason, business entities within this booming Asian city-state should be very cautious in terms of dealing with these telemarketing service firms. So as to prevent business dealings with the wrong BPO, here are some of the best tips to help you out:
  • Is the company stable? Double checking on the outsourcer’s general stability cannot be overly stated enough—and we are not referring here in financial terms. Business firms in Singapore should allot more time in searching for data about its achievements, successes and failures, and prior clients as a service agency.
  • What about their service package? Prior knowledge of their array of services contained in a single package is the main aspect which companies in Singapore must be able to put significant consideration into. Know the most ideal set-up for each firm? An extensive array of services for a modest cost, that’s what.
  • Do they have the right expertise? This pertains not just the workers, but also the tools and technology of the BPO service provider. It’s only by way of the skills and proficiencies of both these resources that lead generation triumph can be obtained.