Why You Should Never Make Your Appointment Setter Do Cold Calling

There are a lot of reasons why your business appointments in Singapore fail. To have a successful b2b appointment setting campaign for your company in Singapore, you have to make sure that the leads sent to your appointment setters to call are indeed qualified business sales leads. Here's a simple tip to make sure you only get the best business appointments for your sales team:

Never let your professional appointment setters do the cold calling.

Setting up appointments is best if the prospective lead is already informed about your company, your product or service, and how your merchandise can help their business; in short, they have to be already qualified b2b leads. If you let your appointment setters cold call, you can expect that no one would agree to it. If you call me to set an appointment with a company I know next to nothing about, even if you say they offer a really cheap and revolutionary product that no one else has tried before (or a product that Fortune 500 companies are fond of using), I surely wouldn’t trust you, much less give you an appointment.

To have better success at getting appointments, the first call should always and only be an introduction. It’s in the first call that business leads are identified whether they are qualified or not. Once the leads are surely qualified, professional b2b telemarketers can forward them to the appointment setters for appointment setting.

Making sure that your sales people only get appointments with qualified leads not only improves your conversion rate, but it also helps increase your overall profit.