Singapore has decided to be known as more than a global business hub. Singapore's Minister of State for Trade and Industry has encouraged local business to cater to the needs of not only the individual sales leads, but to the entire family. According to Minister Teo Ser Luck, to achieve this goal, various organizations must work hand in hand to make Singapore a family-friendly economy. He also pointed out the factors that affect this goal which include: businesses that cater to the needs of family customers, employers who allow employees to balance work & family, public infrastructures that meet the needs of families, and government policies tailored to promote and improve family well-being.
This goal was fueled by a survey released by Business for Families Council (BFC) which revealed that family friendly businesses have a higher chance of repeat business by catering to family customers. 60% of the 1200 consumers surveyed indicated that they are more likely to return to family-friendly business.
If your business is currently located in Singapore, this means that you have to adapt your marketing and services to entire families. Sales lead generation should not only be focused on the individual sales lead, but also on his family. This poses a unique challenge for businesses, but by teaming up with a lead generation company, better and more reliable sales lead generation campaigns can be created. If you want to have a long-term relationship with your sales leads, then you have to take on this unique challenge right away.
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