Appointment setting in b2b (business to business) lingo is the process of identifying the validity of a sales prospect by scheduling a meeting with him or her. This is usually performed by the telemarketers for sales representative in order to present and discuss more regarding a service or product. The presentation can be executed in 3 ways: personal meeting, through a webinar (web seminar) or via phone conversation.
In b2b marketing, it’s a usual practice for most companies and enterprises to outsource this task to BPO (Business Process Outsourcing) companies or call centers. And for a myriad of good reasons.
In an ever-prospering Asian city-state like in Singapore, outsourcing appointment setting tasks to telemarketing service providers can offer business entities an added boost to their overall sales productivity. This is because business meetings scheduled by experienced phone marketing representatives more often got better chances of being converted into sales. This high conversion rate is credited to the fact that b2b telemarketing companies adhere to a strict qualification standards and procedures just to guarantee that each appointment set is as good as a closed sale.
Outsourcing appointment setting services also helps in making you save a sizeable amount of cash on your operational expenses. The need to spend more on building an in-house team of cold callers or telemarketers is minimized when a Singaporean firm finally decides to seek help from a third party company or telemarketing service provider. You can simply sit back and relax as you don’t have to deal with the hassles of finding new staff and training them—let your b2b telemarketing company handle it for you.
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