Fighting The Big Windmills With B2B Lead Generation Campaign

Just like Don Quixote, there are some businesses out there that are also fighting their own windmills. In order to get through and thrust that lance through the windmill’s arm, it needs lots of power and determination.

Those windmills in the world of sales and marketing are the competitors themselves.

They are there not just to make money, too, but they are also there to ward off anything or anyone that gets in their way.

If you try to think about this, businesses are also like windmills of other competitors. What they just need in order to get through those windmills is to have their own power and determination. Some businesses use b2b lead generation campaigns to fight off these windmills.

Actually, lead generation is not an entirely new process for businesses to gather qualified leads.

Businesses that have existed more than decades now, have been using lead generation like placing ads on newspapers, distributing out flyers and asking referrals from satisfied customers.

Those who responded to the ads, flyers and those that are being referred by satisfied customers are what they call sales leads. What the company need to do is to go for lead nurturing so that they can learn more about their potential customers, who their decision makers are, their purchasing power and, of course, if they really have the need for those products and/or services being offered.

As years go by, there are many other channels for lead generation that has been created and developed.

One of them is the telephone or the use of telemarketing services.

With telemarketing, businesses can be able to save a lot of time, money and effort in going around town through the traditional drive-and-leg approach to find more customers. What they just need to do is to sit behind the desk with the telephone on one hand and a pen on the other and talking with the potential client’s decision maker and trying to close a sale.

Many companies have been very successful in using the telephone to close a sale. But, today, telemarketing are done by professional appointment setters who are there just to arrange for face-to-face appointments with the decision maker so that the sales team can finally meet with the prospect and the rest is up to them to close the sale and shake hands with the company’s representative.

However, since most companies don’t have the adequate number of manpower and the right facilities to do lead generation campaign, they outsource their lead generation marketing services to a b2b lead generation company that has the ability, the equipment and the manpower to do all channels in sales lead generation from telemarketing services to email marketing, social media marketing to SEO or search engine optimization and even offer targeted call lists to their clients and can also do database cleansing and verification.

With the help of b2b lead generation companies, businesses can now fight their own windmills without much difficulty and can even build rapport and recognition and product awareness not just in their own locality but in other parts of the world as well.

Find More Customers Through Business Lists

Regardless of what your business is all about, you need to have a lot of customers in order for you to make any money at all.

But this is where the problem lies. 

Given that competition can be very intense, you would want to find a way to increase the number of people that you can serve. One way to do that is by relying on old-fashioned business lists. After all, when it comes to knowing who to contact, where to contact, as well as what to say initially can be pretty much solved by having a good and dependable business lists. 

Now, there are several kinds of lists that you might encounter, so you should take some time to learn them all. You can never tell when a business list will come in handy. So here is where to start:

Compiled lists 

These are the kind of lists that pretty much show you the initial layers of the prospect.

You get to learn some details about them, so you should take full advantage of it. Just make sure you are informed enough, so that you will not get any trouble in the event the wrong set of people to you. This is perfect for marketing campaigns that only require the names of prospects that you have to call.

A compiled list is usually sold by business database providers. Some may come cheaply, but that should not necessarily be your first choice of purchase. You may have heard about fraudulent agencies that charge you cheaply, but the quality of the contacts you have there is not as good as you may have wanted. It is best that you choose more reliable agencies, those who have established their reputation.

Response lists 

This is the list of people who have responded to sales calls and have a made a purchase in the past.

This is similar to a compiled list, but the main difference is the amount of information available. A response list tells you who the buyers are, what they purchased, as well as additional customer information that an ordinary compiled list would not have. This is very useful for your telemarketing team, in case that is your form of marketing.

Related: Important Aspects of Appointment Setting Using Telemarketing Services

Response lists are definitely more expensive than simple compiled lists. These lists have been created by someone who has done his work and has made an effort to classify the information that he has obtained. He has made an effort already to advertise to people and have made them respond. This means the people listed there are most likely to be good, paying customers. So it is understandable if you have to shell out more on these kinds of business lists.

Now, I suggest that you think about your business well. You see, depending on the kind of market that you are serving, either a compiled list or a response list would be a smart investment for you. Do your homework well. It helps if you experiment on things a bit, adjusting your campaign accordingly.