Why Do We Need Rapport In Telemarketing?

Telemarketing – a marketing tool that never fails to leave a bad taste in the mouth of business prospects. Well, that is to be expected. After all, when it comes to being the most annoying or most troublesome communication tool, most people would rank telemarketing right at the top. But you also cannot deny that this is the one best medium to use when trying to get in touch with potential B2B leads . 

What makes all the difference here is how you establish rapport. 

Yes, rapport. By creating a positive image, by building a working relationship with your business prospects, it becomes easier for you to turn them into actual customers or long-term clients. You can do that as long as you can build rapport with them. 

This is something that you can do by following these simple tips:

  

1. Show genuine interest – you have heard of the saying ‘fake it till you make it’, right? While this might sound like a good advice, but in terms of appointment setting success, this is really not a good idea. Business prospects can be pretty sharp if you are faking it, and if they sense that from you, then you will not be getting any business from them.
2. Listen well – pick out key phrase or terms that they love to use. Incorporate that in your sales pitch. It is also advisable that you mimic the way your prospects speak, like the speed of their talk, their manner of speaking, or the tone of their voice. This helps put them at ease and make the conversation much easier for both of you.
3. Know how they like their information – each person has a unique way of taking information. Some are visual, other like to hear it straight, while there are those who prefer it demonstrated to them. Understanding the preferences of your prospects can be very useful in your lead generation process.
4. Breathing techniques – you would also would want to practice on your breathing. Remember that your prospects do not see you in person. How you sound, how you breathe, every little breathing noise you make can be taken for a different meaning. That is why you should be conscious you’re the way you breathe on the phone.
5. Look for their real aim – not everything you hear for the first time is the truth. And that is the same thing when it comes to sales leads prospects. They will tell you what is wrong, yes, but you have to ask the specifically to figure out what their real issues are. Otherwise, you would only be giving them band-aid solutions that will not do you or them any good.

See, it is not that hard to create a positive rapport with your audience. As long as you know where to start, and what to do well, then you would be successful in your lead generation campaign. You just need to put things in proper perspectives, not to plan your marketing efforts properly.

Why It Is Also Important For Commercial Cleaning Providers To Outsource Telemarketing Services

“A house is not a home without a beautiful garden. But, a house is not even anything if it is dirty.”

It doesn't really matter how progressive a company is. It doesn't really matter if it has earned bigger and higher sales profits every year.  It doesn't even matter if that company is housed in a very beautiful building and it doesn't even matter if it has all the best facilities and the best software and IT solutions. If it is not clean, then, it is not the best.  Even a dirty hard drive can cause a lot of trouble in the long run unless it is being cleaned using a registry cleaner and a defragmenter.  That is why a lot of commercial cleaning companies see to it that they can get new qualified and warm janitorial service leads and contracts through identifying potential clients within the market area of such companies.  However, it is not that easy for these companies to contact their potential customers and generate qualified leads that they need in order to let their prospects know that they exist and to also know more about their customers and find commercial cleaning solutions. So, in order to concentrate more on what kind of service to offer to customers, they turn to telemarketing firms so they can outsource face-to-face appointment setting services and talk to the decision makers of their company clients.

With the help of a telemarketing company, they can contact and arrange face-to-face appointments that can be successfully done by highly trained telemarketers. These telemarketing appointment setters can handle in contacting and setting appointments with facility managers and building maintenance officers from different commercial establishments as well as government establishments which include hospitals, offices, clinics, schools and even resorts convention centers, gyms or fitness centers and even IT and software companies, to name a few.

What these telemarketing companies will do is to provide first-rate telemarketing and lead generation services for commercial cleaning firms.  Since they do most of the time trying to identify potential clients in behalf of the commercial cleaning companies, they can be able to provide targeted call list that can really help commercial cleaning firms identify the right customers, thus, they prevent themselves from talking to the wrong people and introducing the right kind of cleaning solution.  This will really make them waste time, money and effort.

So that they can avoid talking to the wrong people, they need to make an alliance with a telemarketing company and let their telemarketers do the job in doing cold calling, hurdle through the barriers, accept and acknowledge rejection and eventually get to the decision maker and arrange face-to-face appointments so that they can come up with the best solution for cleaning and maintenance.

It would really be nice to know that a successful company in any industry has not only attained their financial goals but they have also taken the time to clean their surroundings which make dealing with them more convenient, easier and, of course, healthier.  With a clean surrounding and/or environment, their customers would surely be enjoying making deals with them and in order to keep the place clean, outsourcing to telemarketing companies to generate janitorial leads is the best thing that they can ever think of.